Independent Salesforce Consulting UK | DeployJoy

I used to sit on Salesforce's side of the table. Now I sit on yours.

I'm Jasmine Ashley — a former Salesforce Solution Engineer, now an independent consultant in the UK. I review what Salesforce and their partners are selling you, and I build and fix orgs myself. I don't resell licences and I take no partner referral fees, so the only thing I'm selling is my time.

10+ years in the Salesforce ecosystem · Ex-Salesforce Solution Engineer · Sales, Service & Experience Cloud · Speaker, West Africa Dreaming 2025 · Preferential rates for registered charities

Where people usually start

Most people arrive at one of a handful of moments: about to buy from Salesforce, holding a partner's proposal, sitting on an org that has grown messy, or watching a team quietly avoid the system. Find yours below.

 

Where it helps, I work with supporting ISVs and tools in the Salesforce ecosystem — including document generation and deployment tooling such as Conga Composer — so what gets built stays practical and scalable.

The Second Opinion

You have a quote from Salesforce, or a Statement of Work from a partner, and no way to judge whether it is fair. I read the licensing, scope and estimates, then give you a written risk-and-question list and an hour on the phone before you sign.

Timeboxed · 3 working days · £2,450

The Org Health Check

Salesforce has grown messy and nobody is sure what you are sitting on. A structured review of your sandbox — data model, automation, reporting, security and adoption — with a findings document and a prioritised roadmap.

Timeboxed · 5 working days · £3,950

Build & Fix

You need it built, or rebuilt, properly this time. Implementation and optimisation across Sales Cloud, Service Cloud, Experience Cloud, Platform and Flow — including reporting and dashboards people actually trust.

Timeboxed phases · most engagements £9k–£35k

Team Enablement

You have rolled it out and people still are not using it. Training built on your live processes and run in your own UAT sandbox — end users, super users and admins, virtual or in person.

Per cohort · £1,450 per training day

Retained Support

You need a senior admin, but not a full-time one. An agreed number of days each month: backlog delivery, enhancements, reporting, release management, onboarding and offboarding.

Monthly · £1,900/month (2 days) · minimum three months

Charities and non-profits

You need Salesforce to work without a corporate budget. Any of the above, delivered for registered charities at a reduced day rate — including Nonprofit Cloud, fundraising and case management work.

Charity rate · £450–£650/day

Salesforce works best for those that:

Expect growth or change

Need flexible processes

Value data visibility and automation

Want a platform that evolves over time

Where AI fits — and where it doesn't

I'm independent, so I don't implement Agentforce myself. Where a build genuinely needs a partner, I work with InspireAI — and I'll tell you plainly when AI isn't the answer to your problem.

 

What I do is the part that comes first: working out where AI would actually earn its place in your org, what it would realistically cost, and which of the use cases on your list survive contact with your data.

Not Sure Where to Start?

You don’t need to have everything figured out. 

A conversation is often the first step.

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